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Kim Kardashian posted new behind-the-scenes images from her Hulu drama and sparked a fresh round of conversation by wearing a custom silk kimono that referenced her past branding controversy in a subtle way.
On set style: a couture kimono worn for All’s Fair
The slideshow Kim shared showed her in a pale pink silk robe with deep brown trim. The garment included a wide sash at the waist, an obi-style detail embroidered with the rhinestone initials AG, the monogram for her character Allura Grant.
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Key outfit elements fans noticed
- Pink silk kimono with chocolate brown trim.
- Obi sash personalized with rhinestone initials AG.
- Brown satin Giuseppe Zanotti heels.
- Statement diamond necklace and matching earrings.
Behind the scenes: who made the bespoke piece
Photos included close-ups of the garment’s interior where a label read KIMono by Milligan, hand-embroidered into the lining. The designer is multidisciplinary stylist Milligan Beaumont, who created the robe specifically for the production.
The carousel also showcased Kim’s glam team at work and a few snaps with Ryan Murphy, who created and executive-produced the series.
From brand controversy to on-screen moment
Years earlier, Kardashian planned to call a shapewear line “Kimono,” which ignited criticisms about cultural appropriation and led to a rebrand. The product eventually launched under the name Skims.
Skims has since grown into a major global label. The new photos have prompted comparisons between that chapter and this on-set styling choice.
Audience reaction and social chatter
Fans were quick to comment on the Instagram post, with many drawing a link between the kimono moment and the earlier naming dispute. Responses ranged from playful praise to pointed observations.
- Some followers called the look clever and timely.
- Others noted the contrast between the past controversy and the current absence of similar backlash.
- A number of users highlighted the bespoke craftsmanship and rhinestone details.
What the look signals for Kardashian and the show
Wearing a custom robe labeled with her character’s initials blends costume design and personal branding. It also underscores how fashion choices on set can carry cultural and commercial echoes.
Whether the kimono will draw further debate or simply become a memorable costume choice for All’s Fair remains a topic fans and commentators will watch as the series continues.
