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- Images of Cooke shotgunning Truly spark social buzz
- Wife’s comment, then a denial — the public exchange
- Why this matters: brand rivalry and reality TV fallout
- Hannah Berner dispute still part of the backdrop
- Cooke’s response to the Berner allegation
- Timeline of the latest fallout — what we know
- Reactions and unanswered questions
- How this could affect Loverboy and Summer House headlines
Kyle Cooke was photographed downing a rival hard seltzer in images that have reignited attention on his brand, his marriage and a long-simmering reality-TV rivalry. The photos, shared on social platforms, show the Loverboy founder holding a can of Truly sideways while out late, and they arrived as fresh episodes of Summer House tease personal drama for the cast.
Images of Cooke shotgunning Truly spark social buzz
Photos circulating online show Cooke, 43, wearing a black T-shirt and a backward cap, apparently shotgunning a can of Truly Hard Seltzer in the early hours. The posts claim the pictures were taken at about 5:35 a.m., though the original source of the images is not confirmed.
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- Visual evidence: Cooke is pictured holding a Truly can on its side.
- Timing: Social posts say the shots were from predawn hours.
- Context unknown: No verified location or photographer has been named.
Wife’s comment, then a denial — the public exchange
Cooke’s wife, Amanda Batula, reacted to the situation publicly when a claim surfaced that Cooke had slept at a fan’s home until 6:30 a.m. Batula later commented that the shotgunning photos do not match the night she referenced in the Season 10 trailer.
Cooke issued a statement to People denying he slept at a fan’s apartment. He described attending an event that moved to a bar and an after-party, and said he likely dozed on a couch and woke near dawn. “I did not sleep at a fan’s apartment,” he told the outlet, while also acknowledging regret over staying out late.
Why this matters: brand rivalry and reality TV fallout
Beyond a late-night snapshot, the incident matters because Cooke co-founded Loverboy, a canned cocktail brand competing directly in the ready-to-drink market with companies like Truly. The optics of a founder publicly drinking a competitor’s product can be awkward for brand perception.
Key tensions to know
- Business rivalry: Loverboy positions itself against mass-market seltzers.
- Public image: As a recognizable reality TV figure, Cooke’s actions feed media narratives.
- Cast history: Past disputes among Summer House cast members add fuel to coverage.
Hannah Berner dispute still part of the backdrop
The episode reopens an old rift tied to Hannah Berner, a former close friend of Batula and a past castmate. Berner previously said that shooting an ad for Truly contributed to tensions on Summer House and complicated her role with the show in 2021.
Berner has explained that doing a Truly commercial led to unrest among the cast, and that the issue “snowballed” into broader friction. She has insisted she wasn’t formally fired by the network, but that cast dynamics and ego battles intensified after the sponsorship.
Cooke’s response to the Berner allegation
Cooke has repeatedly denied having any say over casting or firing decisions at Bravo. Speaking to media outlets, he called it flattering that anyone would attribute that kind of influence to him and said Bravo’s decisions are out of his control.
Timeline of the latest fallout — what we know
- Photos of Cooke with a Truly can appear on social media; timing listed as about 5:35 a.m.
- Claims surface that Cooke slept at a fan’s residence until 6:30 a.m., as seen in a Season 10 trailer.
- Batula comments that the photos don’t match the night she referenced.
- Cooke issues a denial to People, explaining he fell asleep on a couch after an event and after-party.
Reactions and unanswered questions
Representatives for Cooke and Berner had not issued an immediate response to media inquiries at the time the photos circulated. Social media chatter has mixed reactions, from mockery to defense of Cooke’s privacy.
- Some observers note the irony of a rival brand’s can in Cooke’s hand.
- Others point to the way reality TV blurs personal mistakes and publicity.
- Many viewers are waiting to see how the show will portray the moment.
How this could affect Loverboy and Summer House headlines
Brand-affecting incidents involving founders often drive conversation, for better or worse. For Loverboy, the image of its co-founder with a competitor’s product could be a PR hiccup. For Summer House, the moment feeds the series’ long-running themes of friendship, sponsorships and on-camera friction.
Media outlets will likely track any official statements and whether the network edits or frames the footage in upcoming episodes. Fans and critics alike will watch how Cooke, Batula and Berner navigate the next public exchanges.
