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- Where Millie started: Romford roots and early retail work
- Learning the trade: internships and creative experience
- Formal training: studying fashion buying in London
- First big break: an entry-level buying role at ASOS
- Applying for Love Island: the move from fashion to reality TV
- After the villa: turning TV exposure into a career
- What a fashion buyer background brings to influencing
- Key moments in Millie’s journey — a short timeline
- Millie today: balancing fashion credentials and celebrity
Millie Court went from shelf-stacking and internships to TV stardom. The Romford-born influencer parlayed a fashion degree and an entry-level buying role into a present-day platform with millions of followers. Her story traces a straight line from East London shops to Love Island and lucrative brand partnerships.
Where Millie started: Romford roots and early retail work
Raised in Romford, on the edge of East London, Millie began working as a teen. Her first roles were typical retail jobs that helped shape her taste for fashion and customer-facing work.
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- Sales assistant at Superdrug.
- A stint at Superdry on the shop floor.
- Part-time roles and weekend shifts while studying.
Those early positions gave her practical experience. They also gave her the confidence to pursue buying and styling roles later on.
Learning the trade: internships and creative experience
Alongside retail shifts, Millie sought hands-on fashion experience through internships. She used these placements to build contacts and a portfolio.
- This Old Thing London — jewellery buying and styling.
- Bodas Lingerie — product insight and merchandising.
- Design work with Tati Cotliar — exposure to designer processes.
Internships like these are common routes into fashion. They helped Millie understand product sourcing, trend forecasting, and visual presentation.
Formal training: studying fashion buying in London
Millie studied Fashion Buying and Brand Management at Ravensbourne University London. She earned a 2:1 degree, which opened doors to graduate roles.
The course covered buying strategy, vendor relations and retail maths. Those skills made her a good fit for labelling, ranges and assortments in fast-paced online retail.
First big break: an entry-level buying role at ASOS
Shortly after graduating, Millie secured a graduate position in buying at ASOS. Her official title was Fashion Buyer’s Administrator.
This role meant supporting senior buyers, managing merchandise admin and liaising with suppliers. It’s a behind-the-scenes job that shapes what shoppers see online.
Working for a major retailer right out of uni is notable. Still, Millie’s position was an entry-level one with learning opportunities rather than huge pay.
Applying for Love Island: the move from fashion to reality TV
While employed at ASOS, Millie submitted an audition tape for Love Island. A friend spotted the casting call, and she took a chance.
In her audition she framed herself as outgoing, funny and sociable. She used humour and charm to stand out in a crowded field of applicants.
Within months, she went from office life and buying spreadsheets to the cameras and public attention of a reality show.
After the villa: turning TV exposure into a career
Love Island changed Millie’s profile almost overnight. She leveraged the show to become a public figure and content creator.
- Social reach: she now has around 1.8 million Instagram followers.
- Brand work: collaborations and partnerships with prominent fashion labels.
- Public image: a mix of influencer content, styling posts and media appearances.
Her combination of formal fashion training and TV fame makes her attractive to brands. Millie sells lifestyle and fashion as a package.
What a fashion buyer background brings to influencing
Having worked in buying gives Millie a practical edge as an influencer. She understands product cycles and what sells.
- She knows how collections are planned.
- She can advise on fit, fabrics and seasonal buys.
- She understands retail deadlines and campaign timing.
That knowledge makes endorsements feel more credible. Brands prefer influencers who can speak confidently about product quality and styling.
Key moments in Millie’s journey — a short timeline
- Teen retail work in Romford and East London.
- Internships with small labels and designers.
- Graduated in Fashion Buying and Brand Management from Ravensbourne.
- Joined ASOS as a Fashion Buyer’s Administrator (May 2018).
- Auditioned for Love Island and appeared on the 2021 series.
- Built an influencer career with major brand deals and a large Instagram audience.
Millie today: balancing fashion credentials and celebrity
Years after her first appearance on Love Island, Millie remains a recognizable face in reality TV. Her background in buying and fashion sets her apart.
She frequently blends editorial-style looks with accessible high-street finds. That mix helps her reach both fashion brands and everyday shoppers.
Featured image by: Millie Court/Instagram
