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Tom Brady turned heads at the NFC Championship with an eye-catching timepiece that stole as much attention as the matchup on the field. The former quarterback shared a close-up of the watch on Instagram, sparking buzz over its stones, design and price tag.
What he wore: a jeweled Patek Philippe Aquanaut Luce
Brady’s choice was a white gold Patek Philippe Aquanaut Luce. The model pairs a checkerboard dial with a bezel set in a blue gradient of gemstones.
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- Case: white gold
- Dial: checkerboard pattern
- Bezel: blue sapphires in a gradient
- Movement: automatic
Retail price versus resale value
The watch’s retail sticker is notable, but the secondhand market drives the number much higher.
- Retail price: around $285,000
- Resale estimates: roughly $550,000 to $850,000
Collectors and private dealers often push rare Patek models past their retail cost.
Brady’s collection: more than one headline piece
Showing a taste for showy watches is nothing new for Brady. He has worn several high-value pieces at big games.
Notable recent watches
- Jacob & Co. yellow sapphire — worn during the 2025 Super Bowl, reported near $740,000.
- Jacob & Co. Billionaire Mini Ashoka — encrusted with diamonds, valued at about $3 million.
On game days, he sometimes swaps between luxury watches, turning each appearance into a collector moment.
On-field moments and family snapshots
Brady didn’t hide the jewelry from fans. He posted the watch on social media before kickoff with a short caption about the big game.
During the 2025 Super Bowl day, Brady even let his 15-year-old son try on the diamond-encrusted timepiece. The image added a human touch to the spectacle.
Why his accessories matter to fans and media
Brady’s choices extend his public persona beyond football. Watches become part of the narrative around his brand.
- They signal status to collectors and fans.
- They generate headlines and social buzz at marquee events.
- They reinforce Brady’s association with luxury and spectacle.
Looking ahead: Super Bowl 2026 and local ties
Brady confirmed he plans to attend Super Bowl 2026 in Santa Clara, his hometown area. As a part owner of the Las Vegas Raiders, his presence will attract attention.
Expect more high-end jewelry at the event, and more social posts highlighting his latest acquisitions.
