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- How the pitch invasion unfolded during the Super Bowl
- Not a one-off: this was his second Super Bowl stunt
- Disguise, ticket price and the plan that made it work
- Inside the distraction: teamwork opened a gap in security
- What Gonzalez posted on social media after the stunt
- Legal fallout and official response
- Why the clip spread so quickly online
A man sprinting across the Super Bowl turf in a stunt that promoted a trading brand has become the talk of the internet. Cameras captured the dramatic run, the chase, and a cheap disguise that fooled stadium security long enough for the moment to go viral.
How the pitch invasion unfolded during the Super Bowl
Midway through the marquee matchup in Santa Clara, a fan dashed from the stands onto the field. He wore bold lettering on his body advertising Trade with Athena and showed a social handle visible from the stands.
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Footage from the game shows a security guard in blue pursuing the man as fans reacted in disbelief. The runner covered a long stretch of the pitch before being tackled near the center.
Short clips shared across social platforms captured stunned commentators and an audience roaring in real time.
Not a one-off: this was his second Super Bowl stunt
This was not the first time Alex Gonzalez sprinted onto the field at football’s biggest game. Two years earlier he performed a similar act at Super Bowl LVIII in Nevada.
That 2024 incident led to an arrest and a ban from stadium events. At the time, Gonzalez signaled he had deliberately targeted the Super Bowl as a stage for his publicity-driven stunts.
Disguise, ticket price and the plan that made it work
What he wore and how much it cost
- A gray, gnome-style beard and mustache.
- Ray-Ban Meta glasses and a team cap.
- He paid roughly $50 for the disguise.
- The ticket to the stadium reportedly cost him about $50,000.
The odd costume apparently did enough to reduce suspicion as he moved through the crowd.
Inside the distraction: teamwork opened a gap in security
Gonzalez later published video angles showing a coordinated effort. A friend leapt over a barrier first, forcing security to converge on that person.
That diversion gave Gonzalez a window to climb over and sprint onto the field unchallenged for several seconds.
The companion who distracted staff was identified as 24-year-old Sebastian Rivera Jimenez. He had also been involved in the 2024 pitch invasion.
What Gonzalez posted on social media after the stunt
On Instagram the streaker framed the episode as a message to traders. He claimed profits can hide in blind spots and plugged the account @tradewithathena.
His caption included the tag #setandforget, tying the stunt to a trading pitch more than a protest or prank.
Legal fallout and official response
Police confirmed both Gonzalez and Jimenez were arrested on suspicion of trespassing and violating a stadium field-incursion ordinance, according to local reports.
Both men were later released, but authorities are reviewing the incident and the legal codes that apply to pitch invasions at major events.
Local news outlets cited city code violations related to field entry at the stadium.
Why the clip spread so quickly online
- High-profile stage: Super Bowl footage reaches millions in real time.
- Visuals: large branded letters on the runner made the stunt instantly shareable.
- Drama: a coordinated distraction and a long sprint created a compelling narrative.
As social posts multiplied, the moment transformed into both an advertising stunt and a viral talking point.
Image credit: Dave Shopland/Shutterstock
