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Carl Radke marked a new chapter this week, inviting friends and media to the soft opening of his non-alcoholic concept in Greenpoint. The event blended celebrity chatter, creative drinks and a peek at a space built to be both a neighborhood hangout and a creative studio.
Carl Radke launches Soft Bar in Greenpoint, Brooklyn
Radke unveiled Soft Bar with a private “soft launch” in his industrial-chic venue. The night doubled as a showcase for a menu focused on non-alcoholic options and a first look at the bar’s interior design. The room features soaring ceilings, vintage Italian furniture and a long green bar that sets the tone for day-to-night service.
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Soft Bar is billed as a community hub that operates as a coffee shop by day and a moody lounge after dark. The upstairs studio will host Radke’s podcast, adding a media angle to the hospitality concept.
Event highlights and media partners
The launch was backed by Mingle Mocktails and hosted in partnership with Page Six’s Virtual Reali-Tea. Hosts Danny Murphy and Evan Real attended, touring the space with Radke and sampling items from a specially curated VRT menu.
- Mingle Mocktails provided signature non-alcoholic pours.
- A themed drink list was created for the evening.
- The setting allowed attendees to experience day-to-night transitions firsthand.
Who came to celebrate
The guest list mixed reality TV faces and comedians, creating a lively, supportive vibe.
- Nick Arrington and Jasmine Ellis Cooper from Summer House: Martha’s Vineyard
- Comedians Anna Roisman and Andrea Lopez
- VRT hosts and other local friends and partners
Guests moved through the venue sipping non-alcoholic cocktails and cheering the new venture.
What’s on the menu: elevated non-alcoholic drinks
Radke emphasized that this isn’t a menu of basic juices. Instead, Soft Bar serves an extensive non-alcoholic wine program and crafted “soft cocktails.”
Functional ingredients and beverage philosophy
The drinks feature ingredients meant to be felt and beneficial. Examples include:
- Electrolytes and added vitamins
- Adaptogens and mushroom extracts (non-psychedelic)
- House-made syrups and creative botanical blends
Radke said he prefers the term soft cocktails to “mocktails,” stressing that the beverages are thoughtfully formulated and impactful.
Why Soft Bar matters to Radke
After a painful personal loss and a high-profile split from his ex-fiancée, the project became a way to channel energy into something positive. Radke described the space as therapeutic and forward-looking.
The bar also serves practical social needs: Radke noted it already functions as a convenient pre-date spot where two people can connect over intentional, non-alcoholic drinks.
Dating life and reality TV commentary
On the night of the launch, Radke spoke about his romantic life and current dating status. He confirmed he is seeing people but remains open and casual.
He also weighed in on the latest season of Summer House, offering sympathy to cast members navigating marital issues. Radke said he hopes those involved find stability after recent public splits.
Broadcast plans and on-screen ambitions
Soft Bar doubles as a media home base. Radke’s podcast, More Life With Carl Radke, records upstairs, creating crossover opportunities between hospitality and content.
Looking ahead, Radke is open to reality formats beyond his current franchise. He mentioned interest in competition series and mainstream reality vehicles as potential next steps.
