Shopping

Smart deals, new trends, and shopping insights the Shopping section of Caroline Progress helps you make the best choices, from local boutiques to global brands.

‘Comment sections are not customers’: American Eagle brings back Sydney Sweeney amid celebrity push
Shopping

American Eagle brings back Sydney Sweeney: comment sections are not customers in celebrity push

How social-first brands like Cakes and Beis sustain viral moments
Shopping

Social-first brands drive nonstop virality: lessons from Cakes and Beis

What’s In Your Cart? Pacsun’s Richard Cox collects sneakers, spins vinyl and smokes the perfect brisket
Shopping

Pacsun’s Richard Cox: sneaker collector, vinyl spinner and brisket master shows his top picks

The anatomy of perfect content: How marketers can reach consumers in the AI era
Shopping

AI-era content that converts: how marketers reach consumers

Macy’s is drawing on events like the Thanksgiving Day Parade to grow its creator program
Shopping

Macy’s taps Thanksgiving Day Parade to supercharge creator program

Legacy skin-care brands are restructuring PDPs to stay visible in GEO AI search
Shopping

Legacy skin-care brands scramble to revamp product pages to survive geo AI search

Frida Baby faces backlash over the use of sexual innuendos in marketing
Shopping

Sexual innuendos in Frida Baby ads spark outrage

Coterie’s Lindsey Kling on the brand’s quest to reach new audiences after being acquired by Mammoth Brands
Shopping

Coterie acquired by Mammoth Brands: Lindsey Kling on reaching new audiences

Dick’s Sporting Goods received more than 10,000 applications for its creator program this year
Shopping

Over 10,000 applicants flock to Dick’s Sporting Goods creator program this year

How hair-care brand Jupiter turned product theft into a marketing campaign
Shopping

Jupiter hair-care turns product theft into a viral marketing win

Modern Retail Podcast: Inside the Super Bowl activation boom
Shopping

Super Bowl activation boom: inside brands’ biggest marketing plays

Blind boxes are here to stay, and brands are leaning into the mystery product format
Shopping

Blind boxes boom: brands double down on mystery products

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