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- Kodak’s new film: VERITA 200D at a glance
- How Euphoria shaped the film’s development
- Why some cinematographers asked for a change
- Technical hurdles: reinventing an older aesthetic
- Who has already used VERITA 200D and where to see it
- Industry perspective and Kodak’s roadmap
- Where to buy and learn more
Kodak has introduced VERITA 200D, a new color negative film born from a push to recapture the warmth and tonal character of classic Hollywood. The stock, developed with cinematographer Marcell Rév for the upcoming third season of Euphoria, aims to deliver richer midtones and more nostalgic skin rendering than Kodak’s modern VISION3 lines. It is now available for public purchase.
Kodak’s new film: VERITA 200D at a glance
VERITA 200D is a daylight-balanced, medium-speed color negative film. Kodak positions it as a “classically cinematic” stock that emphasizes color saturation, contrast, and warmly rendered skin tones.
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- Speed: 200 ISO, suitable for daylight shooting.
- Look: Rich blacks, pronounced highlights, warm and natural skin tones.
- Range: A shorter but very textured dynamic range versus VISION3.
- Formats: Offered in 35mm and 65mm, used on high-profile productions.
How Euphoria shaped the film’s development
Marcell Rév and series creator Sam Levinson wanted a different palette for Season 3. Their brief leaned toward an older Hollywood aesthetic, less clinical than current stocks. Kodak’s motion picture team spent several years refining a film structure to meet that brief.
Kodak’s collaboration began in early conversations and evolved through hands-on testing. Rév shot key sequences for the Season 3 premiere on the new stock in both 35mm and 65mm. Kodak delayed announcing VERITA until those episodes premiered to let the creative partnership reveal the look in context.
Why some cinematographers asked for a change
Many DPs have felt modern film stocks have become too pristine. The very improvements in image fidelity and dynamic range made some stocks feel more like digital than nostalgic film.
- Cinematographers long tried to recreate older looks by underexposing or pushing film.
- Other tactics included flashing frames, using vintage lenses, and working with colorists.
- These methods were effort-intensive and imperfect substitutes for an inherently older-feeling stock.
VERITA 200D responds to those requests by offering a film designed to evoke past decades without requiring heavy workarounds.
Technical hurdles: reinventing an older aesthetic
Recreating the chemistry of bygone stocks is not straightforward. Many original components are no longer available. Kodak had to reformulate, not simply resurrect, older materials.
According to Kodak, the film design process balanced the desired “older” look with modern production needs. The team ensured the stock would behave predictably in present-day workflows, from camera handling to post-processing.
Who has already used VERITA 200D and where to see it
Although Kodak timed the public announcement with the Euphoria premiere, VERITA has already appeared on other projects. Notable early adopters include:
- Cinematographer Patrick Scola, who used VERITA on A24’s The Death of Robin Hood.
- Director Brady Corbet and DP Lol Crawley, who tested the stock on an ad shoot featuring Robert Pattinson.
- Marcell Rév, who employed the stock for the Season 3 premiere of Euphoria.
Kodak also prepared promotional reels and social clips showcasing VERITA footage. The company plans to expand the product family over time, inviting feedback from cinematographers and post teams.
Industry perspective and Kodak’s roadmap
Kodak’s motion picture leadership says filmmakers increasingly ask for alternatives to ultra-clean modern stocks. VERITA is presented as a first step in broadening choices for storytellers seeking a less clinical, more memory-driven image.
To support that effort, Kodak engaged with the cinematography community at events such as the ASC Awards, gathering user input to guide future formulations.
Where to buy and learn more
VERITA 200D is now commercially available through Kodak’s motion picture channels and authorized resellers. For technical specs, processing recommendations, and sample footage, visit Kodak’s official site and their social media pages.
