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- Sony’s standout trailers: from survival horror to social drama
- Spider-Man reveals: Brand New Day scenes and a peek at Beyond the Spider-Verse
- Gaming worlds go cinematic: Bloodborne gets animated treatment and Helldivers teases
- Studio projects and franchise status updates
- Box office and exhibition: Tom Rothman’s challenge to theaters
- Other announcements and quick highlights
Sony used its traditional opening-night spotlight at CinemaCon to remind theaters why big-screen premieres still matter. The studio rolled out fresh footage and unexpected announcements, from animated game adaptations to intimate, star-driven dramas. What followed was a mix of crowd-pleasing franchise moments, bold creative bets, and an industry speech aimed squarely at exhibitor aisles.
Sony’s standout trailers: from survival horror to social drama
The studio led with footage that balanced spectacle and performance. A new tease for Zach Cregger’s take on Resident Evil landed hard, giving fans kinetic action and a taste of the film’s tone.
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But the scene stealer was a Sorkin-adjacent project that previewed Jeremy Strong as a take-no-prisoners tech figure. The clip framed him in a deposition, all controlled looks and quiet menace. Supporting moments showed a reporter pushing a whistleblower, and a terse line about “disruption” wrapped the trailer on a chilling note.
Spider-Man reveals: Brand New Day scenes and a peek at Beyond the Spider-Verse
Brand New Day: high school dynamics and new stakes
The crowd was most eager for the new live-action Spider-Man footage. Sony screened a scene set at an MJ-hosted party. It quietly turned personal when Peter watches MJ kiss someone new.
Ned’s ongoing obsession with Spider-Man surfaced as comic tension. He confesses a desire to meet and thank the hero, unaware the man sitting across from him is the one he’s celebrating. A brief fight tease also appeared, showing a more seasoned Spider-Man stretching out before taking on enemies.
Beyond the Spider-Verse: a bold opening beats the wait
For the animated sequel still a year away, Sony showed the film’s opening beats. It picks up immediately after the second movie, placing Miles Morales in a dark twist.
In another universe, Miles is the Prowler. The sequence blends humor and danger, with a quick exchange about pronouncing “Morales,” before Miles frees himself with an electric burst.
Gaming worlds go cinematic: Bloodborne gets animated treatment and Helldivers teases
PlayStation properties moved into the spotlight. Justin Lin, behind the Helldivers adaptation starring Jason Momoa, described the film as equal parts satire and heart. He promised a fresh, timely tone.
Another surprise: a Bloodborne animated feature, spearheaded by popular creator Jacksepticeye. Sony confirmed the film will be rated R. The property comes from the 2015 PS4 RPG and carries weighty expectations from fans.
Studio projects and franchise status updates
- Beatles by Sam Mendes: Production has started on the multi-film Beatles project. Sony showed early looks of the cast in character last year, and more promotions may arrive as 2027 builds toward the 2028 release window.
- Legend of Zelda: Sony confirmed the movie has wrapped filming. No new footage was shown; Nintendo likely holds the key to future reveals.
- Klara and the Sun: Taika Waititi’s adaptation of Kazuo Ishiguro’s novel will hit theaters on October 23, 2026. Expect Waititi’s trademark visual flair and offbeat humor.
- Jumanji: Open World: The first clip from the next Jumanji showed characters stuck between game logic and reality. Kevin Hart joked about the grind of daily promotions and made pointed remarks about co-star Dwayne Johnson.
Box office and exhibition: Tom Rothman’s challenge to theaters
Sony Pictures Entertainment CEO Tom Rothman used his CinemaCon stage time to make a direct appeal to exhibitors. He predicted 2026 could top recent box office years.
Rothman urged theaters to reshape the moviegoing experience. He asked they consider keeping films on screens longer, shrink pre-show ad blocks, and aim for lower ticket prices. The remarks earned polite, mixed applause from the audience of theater operators.
Other announcements and quick highlights
- Grandgear: Takashi Yamazaki, director of Godzilla Minus One, will make his English-language debut with Grandgear. J.J. Abrams’ Bad Robot is producing. The film is slated to open February 18, 2028, and marketing showed brief glimpses of kaiju-sized mechanical combat.
- Nate Bargatze made his CinemaCon debut. The comedian quipped about tuxedo regrets and joked that his movie theater jokes made the event “work” for him.
- Jacksepticeye’s involvement in the Bloodborne project marks a growing trend of digital creators crossing into mainstream production roles.
- Several clips and teases, including the Resident Evil trailer and The Social Reckoning preview, emphasized strong lead performances as much as franchise spectacle.
