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Rosamund Pike will headline and executive produce Feed, a new body-horror film from Leslye Headland. The movie frames a modern tale of fame, motherhood and the dark side of viral stardom through the story of a mother and her aspiring influencer daughter.
A fresh horror that targets social media culture
Feed centers on a driven mother who finds an obscure collagen supplement. She believes it will sharpen her tween gymnast daughter’s looks and marketability. Viral attention arrives fast. But fame comes with a cost: the girl’s ascent triggers an unsettling physical change. The film uses body-horror to probe the mechanics of internet fame and the pressure on young bodies.
The project aims to interrogate our appetite for online attention and the way social platforms monetize youth and beauty. It also examines the complex, sometimes monstrous expectations placed on mothers in digital culture.
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Who’s behind Feed: director, writer and creative roots
Leslye Headland directs. She co-created the hit series Russian Doll and has recent credits on Star Wars: The Acolyte. Headland’s background blends stagewriting and indie film. Her past work includes films that premiered at Sundance and a reputation for sharp, character-driven stories.
Daniella Isaacs wrote the screenplay. Her previous work includes People Who Knew Me. The script draws inspiration from the 2022 Finnish horror film Hatching, though Feed develops its own contemporary angle focused on influencer economies and maternal ambition.
Headland’s approach
Headland describes the story as both disturbing and human. She says the film intentionally explores dark themes in a way that lands close to real anxieties about parenting and the internet. Her take leans into genre elements while remaining grounded in character psychology.
Rosamund Pike’s role and creative goals
Pike will play the mother at the center of the story, often referred to as a “momfluencer” figure. She also produces through her Primitive Streak banner. Pike has long expressed interest in projects that interrogate fame and identity.
She frames Feed as an attempt to confront modern celebrity and maternal ambition. The role lets Pike explore both the public sheen of curated life and the private, complicated motives behind a parent’s push for a child’s success.
Pike’s career highlights
- Oscar-nominated for Gone Girl
- Featured in Saltburn and An Education
- Appeared in the James Bond film Die Another Day
- Olivier Award winner; returning to a West End/Broadway role this fall
Production partners, financing and sales strategy
Feed’s international sales are managed by The Veterans. CAA Media Finance handles U.S. sales. Negotiations and market activity will begin at the American Film Market next week.
Production and financing involve a slate of companies and producers:
- Rosamund Pike — Primitive Streak (producer)
- Shelley Browning — Magnolia Entertainment
- Steven Schneider — Spooky Pictures
- Ara Keshishian and Petr Jakl — ZQ Entertainment
- Sam Ritzenberg — Agile Films
ZQ Entertainment financed the script development, and multiple producers are attached across production and sales roles.
Staggered credits and professional representation
The film’s creative team brings established industry ties. Representation and agency deals are already in place to support distribution and further financing.
- Rosamund Pike is repped by CAA, United Agents and Magnolia Entertainment.
- Leslye Headland is repped by CAA and Sugar23.
- Daniella Isaacs is repped by Curtis Brown Group.
Context: genre, themes and cultural timing
Feed arrives amid growing cinematic interest in the social media age. Recent films and series have examined how platforms warp identity and reward spectacle. This project joins that conversation while leaning into visceral horror.
Key themes include:
- Online appetite: how audiences consume youth and beauty
- Parental ambition: the lengths caregivers go to secure a child’s success
- Physical transformation: the body as both commodity and battleground
The film promises a mix of genre thrills and social commentary. It targets audiences interested in psychological horror and media critique. Distribution and sales will be ramped up at AFM, where buyers and distributors will view early materials and negotiate deals.
