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- How Loverboy’s finances unravelled on camera
- What Cooke told co-stars about time left to find help
- Amanda Batula’s role and the prenup question
- Disagreements over decisions and transparency
- Investor talks and cash-flow strategy
- The personal fallout inside and outside the cast
- Public statements and positions on ownership
- What the numbers on the table say
- How the show captured the stress
- Cast reactions and the broader ripple effects
- Legal and financial questions still unsettled
- What investors and partners will likely want to see
Kyle Cooke’s beverage business, Loverboy, is publicly teetering on the edge of collapse as the reality star grapples with mounting losses, a large small-business loan and a very public personal breakup that has amplified scrutiny.
How Loverboy’s finances unravelled on camera
On a recent episode of Summer House, Cooke pulled back the curtain on the company’s cash flow problems. He described big monthly obligations and recent losses that have put the brand in a precarious spot.
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- Loss reported: Cooke said the company lost $175,000 in a single month.
- Loan payment: He cited a recurring monthly payment of $50,000.
- Bootstrapped rescue: Cooke says he personally injected capital to keep payroll intact.
What Cooke told co-stars about time left to find help
In a private conversation captured for the show, Cooke framed the situation as urgent. He warned that without a new partner or investor the company could be insolvent in a matter of months.
Key quotes and implications
- Cooke estimated the business had roughly three to six months of runway.
- He admitted to stopping his own salary and finding other income sources.
- He said he had put $500,000 into the company to cover payroll.
Amanda Batula’s role and the prenup question
Amanda Batula, who worked as Loverboy’s senior design and creative director and was married to Cooke, revealed she and Cooke did not sign a prenup. That fact has fueled speculation about how the divorce might affect the business.
Batula told producers she maintained a degree of financial separation during the marriage. She described having an independent bank account and said the couple’s financial lives never fully merged.
Disagreements over decisions and transparency
Tension emerged over the handling of a recent small-business loan. Batula told producers she wasn’t consulted before Cooke secured the financing.
- She pointed to Cooke’s business training and assumed his judgment on company moves.
- Cooke, meanwhile, said he acted to preserve jobs and keep operations running.
Investor talks and cash-flow strategy
Cooke said he arranged a call with a potential investor to explain Loverboy’s cash reserves. He also described drastic measures he has taken to avoid layoffs.
Short-term fixes he discussed
- Personal capital injection of roughly $500,000.
- Stopping his own pay to reallocate funds to the team.
- Seeking outside partners or investors to extend runway.
The personal fallout inside and outside the cast
The business drama is unfolding alongside a highly public split between Cooke and Batula. Batula later confirmed a new relationship with co-star West Wilson, which sent waves through the cast and the show’s fan base.
- Several cast members said they feel blindsided by the relationship news.
- Photos and statements from those involved intensified the media response.
- Support networks shifted quickly as the break-up and new romance played out publicly.
Public statements and positions on ownership
Batula has stated she does not intend to claim the business as part of the divorce settlement. She framed Loverboy as Cooke’s project and said she would not try to take it from him.
On talk shows and podcasts, she reiterated support for Cooke’s attachment to the brand while distancing herself from active management.
What the numbers on the table say
Breaking down the figures Cooke shared offers a glimpse into the pressure points.
- Monthly debt obligation: $50,000 in loan payments.
- Recent cash bleed: $175,000 lost in one month per Cooke’s account.
- Emergency capital: $500,000 put up by Cooke to cover payroll.
Those line items show why he describes the near-term outlook as dire without fresh capital.
How the show captured the stress
Summer House filmed the conversations months before the divorce announcement. The camera work caught raw moments where Cooke described the strain of running a struggling start-up while trying to maintain a public life.
He spoke about juggling work, relationships and the pressure of protecting employees’ jobs.
Cast reactions and the broader ripple effects
Insiders say several cast members are upset by the romantic developments and by how the story has unfolded publicly. Emotions have spiked in private conversations and social media chatter.
- Friendships within the show have been tested.
- Public sympathy and criticism have both grown online.
Legal and financial questions still unsettled
Without a prenup and with intertwined professional ties, the divorce raises complex issues. Analysts say courts and accountants will examine timing of loans, ownership documents and who made key decisions.
Any formal proceedings could reveal more about Loverboy’s capitalization and contractual obligations.
What investors and partners will likely want to see
Potential backers will demand clarity. They will likely ask for:
- Detailed financial statements and cash-flow forecasts.
- Evidence of revenue trends and distribution channels.
- Governance documents showing who controls the brand.
Without transparent numbers, attracting new capital will be harder.
