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Carly Gomez, the marketing chief steering Crocs’ global brand voice, shops the way she thinks about customers: with curiosity, a habit for discovery and a soft spot for nostalgia. Her buying habits reveal how newsletters, short-form video and small collectibles shape modern shopping decisions.
Where she finds inspiration each week
Gomez carves out time on Sundays to scan fashion newsletters. These long-form reads act as a gentle briefing for the week. They surface trends, curated picks and styling cues she might not spot elsewhere.
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- She follows editor-driven Substacks for outfit ideas.
- Trusted fashion voices send product links that often end up in her cart.
- Her current style leaning favors throwback looks from the 1990s.
Brands that keep showing up in her bags: Agolde jeans, cozy Ganni knits and versatile pieces from Zara. For Gomez, shopping is part inspiration hunt, part memory lane.
Short-form videos and the pull of TikTok Shop
TikTok Shop plays a big role in her everyday discovery. Creators introduce new brands and clever gadgets she hadn’t considered. The platform’s mix of demos and recommendations resonates with her marketing sense — and her impulse to try things.
Some purchases land perfectly. One find was a compact, heart-shaped purse light that clips inside a handbag. It solved a small frustration: rooting for keys and lip balm in the dark.
Other buys are reminder that social proof varies by person. A beauty product that looked flawless on a creator didn’t work for Gomez.
Collectibles, personality and dressing from the feet up
Gomez collects items that express identity. She is one of many who adopted Labubu plush toys during last year’s viral wave. The toys do more than decorate a bag. They become miniature statements.
- She owns several Labubus and outfits them with tiny accessories.
- Using charms and plushes helps signal individuality in a crowded fashion scene.
Her styling process often starts with shoes. As a footwear executive, she asks first: which Crocs will I wear? Which Jibbitz fit the mood? From that point she builds the rest of the outfit.
The sock collection that complements Crocs
Socks are a small but meaningful obsession. Gomez rotates between neutral tones and playful options. Favorite sources include Le Bon Shoppe and Aritzia. Most days call for white, black or navy. Then there are the brighter, whimsical pairs she reaches for when she wants to be bold.
How rituals and jewelry tie to memories
Beyond clothes and toys, jewelry is a sentimental category. Gomez has multiple ear piercings and adds to them over time. One small stud from Maria Tash carries more value than its size suggests.
She and a close friend maintain a ritual: a tea date followed by a new piercing at Maria Tash. Those purchases are less about trend and more about the memory attached to the moment.
What her habits say about modern retail
Gomez’s shopping pattern reflects several wider forces in retail and marketing.
- Editor-driven newsletters still shape tastes and purchases.
- Social commerce platforms accelerate discovery and impulse buys.
- Collectibles and small accessories let shoppers craft a visible identity.
- Personal rituals turn transactions into meaningful experiences.
In short: discovery is multi-channel, product decisions are emotional, and small rituals make big brands feel personal.
